So You Want to Write a Media Release and Influence a Journalist? Part 7

This is Part 7 in a series of blog posts I’ve compiled about how to write effective media releases and how to influence journalists and bloggers (with integrity, of course) so you get the publicity you want. Each part lists 10 (or sometimes more) articles – see also Part 1, Part 2, Part 3, Part 4, Part 5 and Part 6.

1. “5 Changes in Journalism and What They Mean for Public Relations” by Valerie Simon (@ValerieSimon on twitter)
2. “Yours is a Very Bad Press Release” by Mat Honan (@mat)
3. “Maximizing Media Relations Through a Better Understanding of the Public Relations-Journalist Relationship: A Quantitative Analysis of Changes Over the Past 23 Years” – an academic paper by Dustin W. Supa, Ph.D. and Lynn M. Zoch, Ph.D.
4. “17 Impact Factors of Online Press Release Performance” by Marc Harty (@marcharty)
5. “Writing & Optimizing Press Releases For The Web” by Farida Harianawala (@farida_h)
6. “5 Ways to Maximize the Impact of Press Releases Using Content Marketing Techniques” by Heidi Cohen (@heidicohen)
7. “Arts Writer Sends 1,400-Word Email on How to Communicate Efficiently” by Hamilton Nolan (@hamiltonnolan), about an e-mail that journalist Douglas Britt sent to arts/cultural groups in Houston
8. “Journalists tell us how to write the perfect press release” from the “Inside PR” blog (author’s name not specified)
9. “Upside Down Triangles Make Better Press Releases” by Jeremy Porter (@jeremyporter)
10. “10 Things Journalists and PRs Hate About Each Other” by Mickie Kennedy (@ereleases)

Would you like to recommend any other good resources about this topic? Let me know by posting a comment, and if I like them I’ll include them in a future list (and acknowledge you by name).

Kay Ross
http://twitter.com/kayross